Summary:
In a recent episode of the Search Off The Record podcast, Gary Illyes from Google shared his perspective on the importance of HTML structure for rankings. Contrary to popular belief, Illyes stated that the HTML structure of web pages does not have a significant impact on search engine rankings.
Key Points:
The following are the key points discussed by Gary Illyes in the podcast:
– HTML structure is not a major ranking factor: Illyes emphasized that while some people believe that HTML structure plays a crucial role in rankings, it actually doesn’t matter much.
– Content and relevance are more important: According to Illyes, search engines primarily focus on the content and relevance of web pages when determining rankings. The HTML structure is not a significant factor in this process.
– User experience matters: Illyes highlighted the importance of providing a good user experience on websites. Factors such as page load speed, mobile-friendliness, and ease of navigation have a more significant impact on rankings than HTML structure.
– Focus on quality content: Instead of obsessing over HTML structure, Illyes advised website owners to focus on creating high-quality, relevant content that provides value to users. This is what search engines prioritize when ranking web pages.
Hot Take:
Gary Illyes’ statement about the HTML structure not mattering much for rankings might come as a surprise to some SEO professionals who have been placing a significant emphasis on optimizing the structure of their web pages. While HTML structure can still play a role in providing a better user experience and organizing content, it seems that search engines prioritize other factors, such as content quality and relevance, when determining rankings.
Conclusion:
According to Gary Illyes from Google, the HTML structure of web pages does not have a significant impact on search engine rankings. While it’s still important to have a well-structured website for user experience purposes, website owners should focus more on creating high-quality, relevant content that provides value to users. This aligns with Google’s emphasis on delivering the best possible search results to users.
Original article: https://www.seroundtable.com/google-html-structure-seo-rankings-36789.html