The Importance of Technical SEO for E-commerce Websites

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In this second part of the article, the focus is on the importance of technical SEO for e-commerce websites. Jamie Reedy and Jordan Mazza from Amsive Digital provide insights into the technical aspects of SEO that can greatly impact the visibility and performance of e-commerce sites. They discuss the significance of site speed, mobile optimization, structured data, and crawlability for search engine rankings and user experience.

Key Points:

• Site speed plays a crucial role in SEO for e-commerce websites. Slow-loading pages can lead to higher bounce rates and lower search engine rankings. Optimizing images, reducing server response time, and minimizing code can help improve site speed.
• Mobile optimization is essential for e-commerce sites, as a majority of users now access the internet through mobile devices. Responsive design, fast mobile page loading, and mobile-friendly navigation are key factors to consider.
• Structured data, such as schema markup, helps search engines understand the content and context of a website. This can enhance search engine visibility and improve the chances of appearing in rich snippets and other search features.
• Crawlability is crucial for search engines to discover and index e-commerce websites. Ensuring that search engine bots can easily access and crawl all important pages is vital. XML sitemaps, internal linking, and proper URL structure can aid in improving crawlability.

Hot Take:

Technical SEO is often overlooked in e-commerce, but it is a critical aspect that can significantly impact a website’s visibility and performance. By optimizing site speed, mobile experience, structured data, and crawlability, e-commerce businesses can improve their search engine rankings and provide a better user experience, ultimately leading to increased traffic and conversions.


In the world of e-commerce, technical SEO is a vital component for success. By paying attention to site speed, mobile optimization, structured data, and crawlability, businesses can enhance their online visibility and improve user experience. Investing in these technical aspects can lead to higher search engine rankings, increased organic traffic, and ultimately, more conversions for e-commerce websites.

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