Summary:
Google’s Ad Liaison, Ginny Marvin, took to Twitter to address the confusion surrounding brand safety controls and reporting in Performance Max (PMax) campaigns. In a thread, she clarified some key points to help advertisers better understand and utilize these features.
Key Points:
• Ginny Marvin, Google’s Ad Liaison, used Twitter to provide clarification on brand safety controls and reporting in PMax campaigns.
• PMax campaigns are designed to maximize performance across multiple Google ad inventory sources.
• Advertisers can use brand safety controls to exclude specific content categories or types of content from their campaigns.
• The brand safety controls in PMax campaigns are similar to those available in other Google advertising products.
• Advertisers can also access reporting on brand safety in PMax campaigns, including impressions and clicks on excluded content.
• The reporting provides insights into the effectiveness of brand safety controls and helps advertisers make informed decisions.
• Ginny Marvin emphasized that advertisers should regularly review and update their brand safety settings to ensure they align with their objectives.
• Advertisers can use the Google Ads Help Center and reach out to Google support for further assistance with brand safety controls and reporting.
Hot Take:
Ginny Marvin’s Twitter thread addressing brand safety controls and reporting in PMax campaigns is a helpful resource for advertisers looking to navigate these features. By providing clarity and guidance, Google aims to empower advertisers to make informed decisions and optimize their campaigns for maximum performance and brand safety.
Conclusion:
Google’s Ad Liaison, Ginny Marvin, has taken the initiative to address confusion surrounding brand safety controls and reporting in Performance Max campaigns. By clarifying key points and providing guidance, Google aims to assist advertisers in utilizing these features effectively. Advertisers can now make informed decisions and optimize their campaigns for maximum performance and brand safety.
Original article: https://www.seroundtable.com/google-ads-brand-safety-controls-reporting-supported-in-pmax-35911.html