Why Prioritizing BOFU Keywords in SEO is the Bullseye for Conversions

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This article discusses the importance of prioritizing bottom of funnel keywords (BOFU) in SEO strategies. It emphasizes the need to optimize the use of BOFU keywords to save resources and increase conversions. The guide provides insights on measuring conversion and highlights the benefits of focusing on BOFU keywords for brands.

Key Points:

– Bottom of funnel (BOFU) keywords are crucial in SEO as they target users who are already in the decision-making stage of the buying process.
– By prioritizing BOFU keywords, brands can save resources by focusing on users who are more likely to convert into customers.
– Measuring conversion is essential to determine the effectiveness of BOFU keywords. Metrics such as conversion rate, revenue per visit, and return on ad spend can help evaluate the success of BOFU keyword optimization.
– BOFU keywords have a higher chance of driving conversions and generating revenue compared to top of funnel (TOFU) keywords.
– Focusing on BOFU keywords allows brands to connect with potential customers who are actively seeking products or services, increasing the likelihood of conversion.

Hot Take:

Optimizing bottom of funnel keywords in SEO is like hitting the bullseye in a game of darts. By targeting users who are already in the decision-making stage, brands can save resources and increase their chances of converting potential customers. It’s like putting your marketing efforts where it matters most, like hitting a jackpot in a casino.


Prioritizing bottom of funnel (BOFU) keywords in SEO is a smart strategy for brands looking to optimize their resources and increase conversions. By focusing on users who are already in the decision-making stage, brands can improve their chances of turning potential customers into actual buyers. So, why waste time and effort on users who are just browsing when you can target those who are ready to make a purchase? It’s time to aim for the bullseye and optimize your use of BOFU keywords in your SEO strategy.
Original article: https://www.searchenginejournal.com/bottom-of-funnel-keywords-seo/489814/